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THE WORLD SMELLS WRONG

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The NEZ

the French word for nose is about more than scent.

Memories

It’s perfume on your hoodie, an unread text, the rush of not caring. Smoke, stolen sparks, freedom after midnight—the scent of rules you’ll never post about.

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Vision

It’s about instinct. Emotion. Intuition. Memory. Rebellion.

Feel

The feeling of breaking into yourself after years of hiding. It’s the smell of freedom when you finally crack open.

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“The world smells wrong.”

That wasn’t just an idea. It was a feeling.
A quiet ache. A gut scream. A truth no one else dared to say out loud.


It started as a whisper in the heart 
A whisper that everything we were told to admire… didn’t feel right.


The scents on shelves didn’t speak to us.
They didn’t reflect our pain, our joy, our fire.
They didn’t reflect us.
They smelled like perfection.
But not like truth.

We looked around and asked:

Why does everything smell the same?
Why is femininity always floral?
Why must masculinity always be musky?
And who decided that was the only way to be?


From that ache — from that refusal to accept what was handed to us — NEZ was born.
Not in a boardroom.


But in the soul of someone who never felt seen in a world full of filters.

CALL ME A DEVIL

Dangerous Seduction

Bright temptation, dark obsession. Sweet at first, wicked at last a scent that dares you to sin.
 

Top: Bergamot, Lemon, Mandarin, Melon, Mint, Pear

Heart: Anise, Cinnamon, Juniper Berry, Leafy Notes, Orange Blossom

Base: Cedarwood, Marine, Moss, Sugary Accord, Tonka

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NOBODY LOVES YOU

The Beautiful Wound

Loneliness, dressed in elegance. Bright at first, shadowed at last — haunting, tender, unforgettable.
 

Top: Lemon, Mandarin, Mango, Grapefruit, Chamomile Heart: Orange Blossom, Coconut, Ylang-Ylang, Cedarwood, Orris

Base: Musk, Ambergris, Vetiver, Sugary Accord, Benzoin, Leather

BACK TO BLACK

Some bonds never break. Smoke, wood, and silence — a devotion that endures through every shadow.

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Top: Amber, Cedarwood, Incense

Heart: Cedarwood, Cistus, Incense

Base: Cedarwood, Musk, Sandalwood, Vanilla

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The World Smells wrong

Get 10% off on your First Order 

THE NEZ

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The world smells wrong

NEZ is not just a perfume brand — it’s a cultural disruptor. A bold statement crafted at the crossroads of French olfactory excellence and Arabic emotional depth.

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